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Shockvertising ( shock and advertising) is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens).

In my blog I'm going to introduce some of controversial ads, and I expect from you to comments them. I'd like to know what do you feel about those ads, do you like them, do you think that the ads make you buy the product even more? . I want to find out whether such advertising cross your limits, or are they imaginative, provocative, or maybe they hurt your feelings.
You may also post links regarding to shock advertising, and your favorite controversial advertising campaigns. Have fun!!

Wednesday, 25 May 2011

Alleluja ad

This advertisement uses religious symbol. It represents religious taboo subject. Marithe & Francoise Girbaud (French fashion house) advertising campaign shows a group of supermodels acting the scene of Leonardo da Vnci: Christ’s Last Supper. The central figure represents Jesus Christ, with her hand gesture offering fashion to the world, like Jesus Christ offered peace. The male figure represents Judas and portrays mere mortal males as easily tempted. In Italy and France, the ad has been banned. Similar ads, which inappropriate use spiritual or religious symbols and /or rituals are: Benetton 1994, Levis ‘Lead me into temptation’, House (Polish clothing brand) 

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